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At EPHY™ we are 100% committed to protecting the privacy and security of our customers and site visitors (we mean you). We totally appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, contact us at


For all our services, the data controller — the company that’s responsible for your privacy— is Advance Services & Solutions Ltd, EPHY is a trademark of Advance Services.


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How we use your information


We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.



How we use your information




Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.



Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.


Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time


Information about your phone or laptop, and how you use our website and app


The information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.


You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.


We aggregate personal information and use it for purposes, research, data analysis, improving our site and developing new products and services. We do not share this information with third parties.



Sharing your information


We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.


However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:


  • Companies in the Advance Services group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies

  • Professional service providers, such as marketing agencies, advertising partners and website hosts such as

  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

  • Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Worldpay where you choose to use their payment service


We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.



Marketing messages


If you have said we can, we’ll send you marketing messages by email, to keep you aware of what we’re up to and to help you see and find our products.



How to stop marketing messages from


You can stop receiving marketing messages from us at any time.

You can do this:



Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.


Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.


Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity on EPHY, for example new products or discounts).



Seeing adverts for online


We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target EPHY banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about 
you, or your previous use of EPHY.



Keeping your information


We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer support team) for as long as is necessary to provide support-related reporting and trend analysis only.


If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.



Your rights


You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this notice!)


  • The right to access the personal information we hold about you


  • The right to request the correction of inaccurate personal information we hold about you.


  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances


  • The right to stop direct marketing messages, and to withdraw consent for other consent-based processing at any time


  • The right to request that we transfer or port elements of your data either to you or another service provider


  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office


If you want to exercise your rights, have a complaint, or just have questions, please contact us.



Changes to how we Protect Your Privacy


We may change this page from time to time, to reflect how we are processing your data.


If we make significant changes, we will make that clear on the EPHY website or by some other means of contact such as email, so that you are able to review the changes before you continue to use EPHY.





We use cookies on our website. For more information on cookies, please see our cookie notice



How to contact us


We always want to hear from our customers (especially if you feel we’ve let you down or could do better).


If you:


  • Have any questions or feedback about this notice


  • Would like us to stop using your information


  • Want to exercise any of your rights as set out above, or have a complaint


please don’t hesitate to contact our Customer Services team, who will be happy to answer any questions you may have. 


You can contact our privacy team by dropping us a line at  or else through Customer services  via email or the EPHY website contact form. Or if you’d like to, you can write to us at:


Advance Services & Solutions 

Key House, Cow Lane,



Sharing Information
Marketing Messages
Seeing Adverts
Keeping your information
Your Rights
Changes to How
How to contact
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